AIW AIdea Weeks 2027 · Experiential Edition

We don't talk AI.
We experience it.

A blueprint for making AI felt — not described — at every touchpoint of the journey, from the first click to the ride home.

Experience the journey See the idea
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The core reframe

Told is forgettable. Experienced stays.

The whole event runs on one move: swap every moment of being told about AI for a moment of using it.

Told

A speaker describes what AI can do

  • You watch a slide from your seat
  • You nod politely at the demo
  • You've forgotten it by lunch
The filter: if a touchpoint could exist unchanged at a non-AI event, we redesign it.
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touchpoints, each an experience
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dropdown forms to fill in
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signature “wow” moments
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takeaway you actually keep
The attendee journey

Six touchpoints, rebuilt to be experienced

Follow the path — every stage turns a passive moment into something you do.

The design filter

Four principles behind every touchpoint

Eyes open

Three risks we design against

Where to start

Three signature moments to perfect first

Embracing the new age of AI

Come experience it with us.

Be first to know when 2027 registration opens — and get the conversational sign-up we built the whole event around.

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AIW
AIdea Weeks
We experience AI.
The idea Journey Principles Signature